We are sure that you have some questions about Biswap Branding. Why Biswap? How did we choose colors? How did we choose our logo? And so on.
Now the time has come to shed light on some things! No more wondering! The answers are here. However, before we move to the history and process of Biswap creation, take a look at the new positioning!
New Biswap Positioning!
If you go to the Biswap Landing Page, you can find our new positioning:
Trade, Earn, Refer on the most progressive DEX on BNB Chain.
Enjoy a low exchange fee, profitable features & Multi-type Referral Program.
With our positioning, we aim to show users the benefits of trading and earning on Biswap DEX. Also, to highlight the features like the low fee and Multi-type Referral Program that make Biswap stand out among other DEX projects on the BNB Chain.
Now, let’s review the answers to your questions about Biswap branding.
Many of our users have asked us about the name of our platform. The answer is very straightforward: Bi — two, swap — exchange. So the meaning of the name Biswap is exchanging 2 tokens.
Another common question is “Why BSW?”. And the answer is simple: BSW — the first 3 consonant letters from Biswap. It is common in the DeFi space for projects to name their tokens after the platform’s name.
Why the Hummingbird Logo?
We chose the hummingbird as a logo because it symbolizes speed and freedom for us. Fast and safe transactions — a core feature of the platform. Freedom is the positioning of our project: Biswap — Freedom of Exchange.
Why Did We Choose Red & Blue Colors for Our Logo?
We wanted to select the colors that would catch the attention and have a particular meaning.
🔵 Blue — serenity, intelligence, balance and reliability.
🔴 Red — persistence, courage, power and action.
As you can see, we chose our name, logo, and colors to capture users’ interest and have a meaning. We hope that we were able to satisfy your curiosity in this short article. Our team appreciates your interest in Biswap!
Stay with Biswap and explore the earning possibilities we have to offer!
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